The world's most high-stakes industries trust Nongams with their most valuable asset. Crypto, iGaming, Fintech — we shape the narratives that define markets.
"In Crypto, iGaming and Fintech, reputation isn't built over years. It can be made — or destroyed — in hours."
Nongams is a Dubai-based global digital PR agency operating at the intersection of the world's most dynamic, regulated, and reputation-sensitive industries. We are not a generalist shop. We are specialists, embedded in the language, media landscape, and crisis rhythms of Crypto & Web3, iGaming, and Finance.
Founded and operated from Dubai — the MENA region's fastest-growing hub for blockchain, fintech, and digital entertainment — we serve clients across EMEA, APAC, and North America with the same surgical precision, whether the ask is a token launch campaign or a reputation emergency at 2am.
Every campaign starts with a single question: what story does the world need to believe about you? We build that story from the ground up — then we make it impossible to ignore.
We don't spread ourselves across 30 industries to look impressive. We go extraordinarily deep in three: Crypto & Web3, iGaming, and Fintech. That depth is your advantage.
Reputation is no longer just what Google says about you. It's what ChatGPT, Perplexity and Gemini say about you. We engineer visibility in both worlds simultaneously.
From tier-1 media placements to crisis containment, AI-era GEO to token launch narratives — this is what we deliver.
Deep, personal relationships with journalists and editors at tier-1 publications. No wire services. No spray-and-pray pitching.
The news cycle moves at machine speed. We're faster. When markets shift, we have your executives quoted in the story before competitors have drafted their press release.
Original research and proprietary data that journalists actually want to write about. We turn your internal insights into media gold.
Get your executives' names on the opinion pages that matter. We ghostwrite, pitch, and place bylined articles that position your leadership as the go-to voice in your sector.
Every media placement we secure is a high-authority backlink. We engineer coverage that works for your editorial team and your SEO rankings simultaneously.
Your always-on communications nerve centre. We manage the flow of information between your business and the media world — proactively and reactively.
Pre-TGE to post-listing — we manage the full communications arc for token launches, ensuring maximum credibility and minimum FUD.
DeFi protocols, Layer-1s, NFT platforms and DAOs all require storytelling that works for technical communities and mainstream media simultaneously. We do both.
The right Key Opinion Leader at the right moment can 10x your community growth. We manage the full ecosystem — sourcing, vetting, briefing, and measuring impact.
In an environment where a single regulatory announcement or on-chain event can trigger a media storm, preparation is everything. We build your crisis playbooks before you need them.
From seed rounds to Series A announcements, we position your raise for maximum media impact and investor credibility across both Web3-native and mainstream financial press.
GameFi and NFT projects live and die by community and media momentum. We specialise in presale campaigns, drop launches and sustained post-launch media presence.
Entering a new market is one of the most complex communications challenges in business. We manage the full launch narrative — from regulatory approval announcements to player acquisition PR.
iGaming operates under some of the strictest advertising regulations in the world. Every piece of communications we create is compliance-conscious and jurisdiction-aware.
The affiliate ecosystem is the lifeblood of iGaming growth. We build and manage media relationships that connect operators with the industry's most valuable B2B audiences.
Live sports is the fastest-moving PR environment that exists. We operate with the same urgency — ready to amplify sponsorships, partnerships and in-play product launches in real time.
Entering Brazil, Germany, MENA, or APAC? Each jurisdiction is a distinct communications challenge. We localise your narrative without losing your brand voice.
In iGaming, the faces behind the brand matter enormously to regulators, investors and press alike. We build the public profiles of iGaming executives into trusted industry authorities.
Your funding round is a major media moment. We sequence the announcement to maximise coverage across financial, tech and vertical media simultaneously.
Decision-makers at banks, payment providers and regulators read specific publications. We get your executives into those publications with data-rich, insight-led content.
Regulatory approvals, IPOs and M&A events require communications that are simultaneously reassuring to stakeholders and compelling to media. We manage both.
Institutional investors, enterprise clients and regulators increasingly evaluate fintech companies on their ESG credentials. We build the communications architecture to demonstrate and amplify your impact.
Payments infrastructure, AI-driven banking tools and embedded finance are among the most competitive media landscapes in technology. We cut through with narratives that land.
In fintech, trust is infrastructure. We help regulated companies communicate their security, compliance and customer protection credentials in ways that build confidence and win clients.
When a crisis hits, the first 60 minutes are everything. We operate around the clock with pre-built response protocols, drafted holding statements and immediate media containment.
What appears on page one of Google when someone searches your name is your most important first impression. We manage that narrative proactively and aggressively.
You cannot manage what you cannot see. We deploy enterprise-grade monitoring across every channel where your reputation is being discussed — including channels your competitors don't know about.
Founders and C-suite executives are the face of the brand. We manage, clean, and positively shape what the internet says about your leadership team.
In industries where trust is everything, a pattern of negative reviews can cost you more than any competitor ever could. We manage your review profiles with precision and ethics.
The crisis is over. Now the hard work begins. We deploy a systematic, 90-day narrative recovery programme that turns your harshest critics into your most credible comeback story.
When someone asks ChatGPT, Gemini or Perplexity about your industry — is your brand in the answer? GEO is the discipline of engineering your presence into AI-generated responses.
AI search is now responsible for over 60% of information retrieval. We optimise every content asset to be the source that ChatGPT, Claude and Gemini cite when answering questions about your market.
Traditional media placements now serve a dual purpose: SEO authority building AND AI training data. We engineer each placement to maximise both outcomes simultaneously.
We track exactly where and how your brand appears — or doesn't — in responses from the world's major AI platforms, giving you actionable intelligence your competitors don't have.
LLMs are trained on high-quality, credible, widely-cited content. We create the definitive authoritative content assets in your space — and get them cited everywhere that matters.
In the AI era, your brand is an entity in a knowledge graph. We build, verify and optimise that entity across every signal that AI systems use to understand and represent your brand.
Crypto is the most volatile PR environment on Earth. Sentiment can shift a project's entire trajectory within hours. We specialise in building the foundational narrative credibility that makes crypto projects resilient to FUD, regulatory noise, and market turbulence — while amplifying every genuine milestone to maximum effect.
From pre-TGE communications strategy to post-exploit crisis recovery, we operate across the full crypto lifecycle with the speed and precision the market demands.
iGaming is one of the most tightly regulated, reputationally sensitive, and intensely competitive media environments in the world. Compliance isn't optional — it's foundational to everything we produce.
We work with operators, affiliates and B2B technology suppliers across all major regulated markets: UK, Malta, Brazil, MENA and Asia. Our relationships with EGR, SBC, iGB and Gambling Insider ensure your story reaches the decision-makers that matter.
Fintech is where trust is built or destroyed in the pages of Bloomberg, the Financial Times and Finextra. We secure the placements that position emerging financial businesses alongside the established giants — and keep them there.
From seed-stage fundraise announcements to Series C growth narratives and IPO communications, we manage the communications lifecycle of financial technology companies scaling to global relevance.
Five phases. No guesswork. Every campaign engineered for maximum impact from day one.
We forensically analyse your current media footprint, competitor positioning, journalist relationships, and reputation vulnerabilities.
We build your core story — the singular, compelling, differentiating narrative that runs through every piece of communications we create.
Targeted journalist outreach, campaign deployment, content creation, and media relationship activation — all sequenced for maximum impact.
Every placement is amplified across social, community, newsletter and AI search channels to compound the impact of each media hit.
Monthly performance reporting against agreed KPIs, with continuous strategy refinement based on what the data tells us is working.
Tier-1 Media Placements
Campaigns Delivered
Global Markets Covered
Combined Media Reach
A nascent Layer-2 blockchain protocol approached us 8 weeks before their token generation event with zero media presence and a technical narrative no journalist could decode. We rebuilt the story, secured editorial coverage and managed the launch communications across 12 markets.
A licensed online casino operator sought to enter three new European regulated markets simultaneously. We designed a compliance-conscious media strategy that positioned them as the most credible new entrant — before a single player had registered.
A Dubai-based embedded finance platform needed their £40M Series B to land in the publications their enterprise sales targets read every morning. We secured 19 placements across Tier-1 financial and tech media in 72 hours.
Nongams understood the crypto space at a level that surprised us. They didn't need educating on DeFi mechanics — they walked in with a media strategy that was live within a week. The CoinDesk placement alone changed our fundraising conversations overnight.
We had a compliance incident that threatened to dominate our brand narrative for months. Nongams had a crisis communications plan live within hours and completely managed the story. What could have been catastrophic became a controlled situation in 48 hours.
We were preparing for a Series B announcement and needed it to land in Bloomberg, FT and TechCrunch — not industry niche publications. Nongams delivered all three plus 16 additional placements. The media reach was extraordinary for a Dubai-based agency.
As a boutique agency, every client gets direct founder-level attention. No account managers. No handoffs. You work with the person who built the strategy.
We don't serve 20 industries. We go extraordinarily deep in three. Our journalists, media contacts and crisis protocols are built exclusively for Crypto, iGaming and Fintech.
Based in Dubai — MENA's fastest-growing hub for blockchain and digital finance — we offer unmatched regional access alongside a genuinely global media network spanning 40+ markets.
We are one of the only PR agencies in the region actively practising GEO and AEO — engineering your brand's presence in AI-generated answers, not just Google search results.
Crises don't respect business hours. Our crisis response protocol is always armed. When your phone rings at 2am, ours does too — and we're already working the problem.
Every campaign is measured against agreed KPIs. We track media placements, domain authority uplift, AI citation share, sentiment scores and share of voice — and we show you the numbers every month.
Whether you're launching a token, entering a new market, managing a crisis, or building the brand that dominates your sector — we want to hear about it. Tell us what you're building. We'll tell you how we make it impossible to ignore.